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Considered childrenswear, handed down
MINI A TURE
MINI A TURE Re-Loved gives parents an easy and responsible way to trade in and buy quality outerwear.
54%
new customers attracted through trade-in
MINI A TURE
Trade-in drives volume
By enabling end consumers to trade in their used outerwear, MINI A TURE drives volume and attracts 54 percent new customers, all while extending the life of every product.
We see a growing number of parents looking for sustainable options as their children outgrow their outerwear. MINI A TURE Re-Loved makes it easy to trade in and buy preloved pieces, all backed by the same trusted guarantee.
Head of Digital, eCommerce and Re Commerce