Turn claims into value
Convert damage claims into repairs or resale instead of refunds and exchanges. Lower costs, protect margins and reduce unnecessary returns.
Muffo by Create2STAY
Turn repair into business. Not a cost.
Our technology connects fashion brands, consumers, and tailors in one seamless repair ecosystem.
Replace exchanges and refunds with repairs, sell and monetize repair services, and integrate repair directly into resale.
Repair is no longer an exception. It’s the new standard.
Join the repair movementThe problem
Items will be damaged
Today, most defective or returned items are refunded, exchanged, discounted, or destroyed. Production defects range from 1–5%, and failure during usage is even higher. Repair is rarely offered — even though repair costs are significantly lower than exchanges and refunds. This leads to lost revenue, lost customers, and lost data.
Up to 5%
Defect during production
Up to 30%
Failure rate within 2 years
> 80%
Exchange instead of repairing
What does today’s practice cost you?
Exchanging instead of repairing is expensive.
- Recommended retail pricePrice in store
- €106
- Item cost ex. VATProduction cost
- €21
- Exchange cost ex. lost salesFreight and handling costs
- €34
- Exchange cost BtC incl. lost salesFreight and handling costs, and the lost sale of a new item
- €101
Consumers choose repair — even for low price items.
Repair is emotional, not transactional. Consumers are willing to pay for repairs — even on lower-cost items — when they have a relationship with the product. Fit, comfort, familiarity, and brand attachment matter more than original price. When repair is easy and brand-supported, consumers choose to keep the item. This makes repair a real business opportunity across all price segments.
The right to repair
Repair builds long-term loyalty
- Repair drives revenue without inventory risk.
- The strongest loyalty moment is after something goes wrong.
- Repair transforms a negative moment into a loyalty accelerator.
- Brands that support repair show responsibility beyond the sale. Repair keeps the brand–customer relationship alive after checkout.
- Each repair is a new touchpoint that increases lifetime value and insight.
The solution
One repair platform. Many solutions.
We offer software and infrastructure that enables brands to integrate repair as a core business model.
Brands can:
- Convert claims, returns, and refunds into repairs
- Sell and monetize repair services
- Connect to local and central tailor networks
- Offer repairs online and in-store
- Collect structured repair and damage data
How it works
From claim to repair — seamlessly
- Consumer initiates a claim, return, or repair
- Repair is nudged instead of refund or exchange
- Consumer is matched with a tailor or repair hub
- Repair is handled via QR-based flow or global shipping options
- Brand receives full visibility and data
Services
End-to-end recommerce and repair
We support your repair strategy from end to end.
Reduce customer service load
Handle repair requests digitally with clear workflows and automation. Fewer manual cases, faster resolution and less pressure on customer support.
Improve customer experience and loyalty
Offer a smooth, branded repair experience that keeps customers connected to your brand. Customers who repair show higher emotional attachment and long-term loyalty.
Built for compliance and future regulation
Support right to repair requirements and integrate repair as part of your Digital Product Passport. Includes Klaviyo integration for customer communication and follow ups.
Cases
Who we work with
Established fashion brands have integrated Muffo by Create2STAY into their brand universes.
ELSK
Discover brand: ELSKELSK has integrated repair as a natural extension of their circular business model, alongside resale. By offering repair, ELSK supports customers in keeping their garments in use for longer, while strengthening loyalty and trust in the brand. Repair makes it easier for customers to take care of their ELSK items instead of replacing them, and helps ELSK turn aftersales into a positive brand experience rather than a cost.
Repair is an important part of our circular universe. It allows our customers to keep using the products they love, while strengthening the relationship with the brand. Combined with resale, repair helps us build long term loyalty and attract customers who actively choose a more responsible alternative.
Pricing
Repair with Muffo.
Contact
Get in touch
For any inquiries or questions please get in touch.