When responsibility feeds loyalty
ELSK
ELSK was founded in Thy in 2013 to make fashion with care — high-quality, durable products, made with respect for both people and nature. With Create2STAY, resale became a natural extension of that philosophy: a circular universe where customers come back, and new ones arrive.
Genuine, honest fashion
ELSK works with European manufacturers and is a certified B Corp and member of 1% for the Planet, with collections for women, men and children. Doing right by people and the planet isn't a campaign — it's the foundation the brand is built on.
If people knew how their clothes were made, they would probably stop buying the cheap stuff.
Founder & CEO, ELSK
Resale as a strong business line
Since launching RE.ELSK, resale has grown fast while new sales keep rising — proof the channels complement each other rather than compete. Alongside 57% growth in order value, ELSK has seen 15% more first-time customers, a 74% jump in trade-ins, and returns down 23% — now below 10%.
Resale value, right on the product page
The Buy Back widget shows customers what their ELSK items are worth even after use — right where they shop. Trading back is effortless, and every returned piece re-enters the circular universe.
Repair, and a second life
In late 2025 ELSK expanded into repair, keeping garments in use for longer. Pieces too worn to wear again are transformed into wall art in a collaboration with Inspired by Nature — closing the loop instead of ending it.
RE.ELSK is not just a resale concept – it’s a unique way to build loyalty. I’m really proud of how many new customers we bring in through RE.ELSK and how actively they engage in our circular universe.
Co-Owner & CMO, ELSK