Handmade in Italy, loved twice over
roccamore
roccamore — the Danish brand behind comfortable, high-heeled, handmade Italian shoes — has entered and conquered the resale market with a fully integrated recommerce platform built on Create2STAY. Customers can trade in and buy pre-owned roccamore, right inside the brand's own universe.
What is recommerce? Reselling luxury shoes with roccamore
Recommerce — the resale of pre-owned products — is rapidly transforming the fashion industry worldwide. Consumers increasingly demand sustainable shopping alternatives, especially in the premium footwear market. Recommerce reduces environmental impact while creating new business opportunities for brands.
Reselling luxury, done right
Since the platform launched in January 2025, recommerce has let customers trade in and buy pre-owned roccamore directly on the brand's Shopify store. Create2STAY handles quality assurance, authentication, photography, Shopify management and logistics behind the scenes — so every pre-owned pair meets the same standard as new — while roccamore keeps ownership of the customer relationship, the transaction and the brand experience. The marketplace is wired straight into the brand's existing tech stack: Traede, Klaviyo, Shopify and LoyaltyLion.
After-sale experience
Before roccamore Reloved launched, customers were already reselling their shoes through Facebook groups and secondhand marketplaces. By bringing that activity into the official brand space, roccamore removed the hassle, took over the communication and made every transaction safe. Customers adopted it quickly, because it is convenient, trustworthy and saves them time.
Proof it works
The results back it up: 46% of recommerce buyers are entirely new to roccamore, and 8% of all orders now include a pre-owned pair. Resale isn't cannibalising new sales — it's opening the brand to a new audience.
Powerful customer insights
Because resale runs inside roccamore's own universe, the brand has direct access to the data and behaviour patterns behind every trade-in and every pre-owned purchase. That is the foundation for smarter, more targeted marketing.
Loyalty that comes back
The recommerce experience is woven into roccamore's LoyaltyLion program: customers earn points for choosing pre-owned, turning a sustainable choice into a reason to return. Resale becomes a loyalty engine, not just a channel.
With Create2STAY, we're tapping into the growing secondhand market our handmade Italian shoes already thrive in. It's a smart way to meet customer demand, gain new insights and respect for the planet.
CEO, roccamore