Handmade in Italy, loved twice over
roccamore
roccamore — the Danish brand behind comfortable, high-heeled, handmade Italian shoes — has entered and conquered the resale market with a fully integrated recommerce platform built on Create2STAY. Customers can trade in and buy pre-owned roccamore, right inside the brand's own universe.
Reselling luxury, done right
Recommerce lets customers trade in and buy pre-owned roccamore directly on the brand's Shopify store. Create2STAY handles quality assurance, authentication and logistics behind the scenes — so every pre-owned pair meets the same standard as new.
Proof it works
The results back it up: 46% of recommerce buyers are entirely new to roccamore, and 8% of all orders now include a pre-owned pair. Resale isn't cannibalising new sales — it's opening the brand to a new audience.
Loyalty that comes back
The recommerce experience is woven into roccamore's LoyaltyLion program: customers earn points for choosing pre-owned, turning a sustainable choice into a reason to return. Resale becomes a loyalty engine, not just a channel.
With Create2STAY, we're tapping into the growing secondhand market our handmade Italian shoes already thrive in. It's a smart way to meet customer demand, gain new insights and respect for the planet.
CEO, roccamore